Mocksville, NC (PRWEB) September 26, 2007

Pure and Honest Kids, an online e-boutique that offers wholesome and age-appropriate clothing, accessories and furnishings, announces its recent launch.

The Web site, http://www.pureandhonestkids.com , is designed to be a one-stop shopping site for parents, grandparents and loved ones. The owners, Debbie Koontz and Molly Ridenhour, a dynamic mother and daughter team, founded Pure and Honest Kids to provide a stylish, high quality, youthful alternative to the big-box department stores and superstores, all with the convenience of online shopping.

“Realizing children are impressionable, we wanted to create a boutique where parents know they are going to find products that encourage their kids to be kids- at least for a while,” said Koontz, co-owner of Pure and Honest Kids. “For us, that means choosing collections that aren’t too grown up and that exhibit youthfulness, but are still fashionable and chic.”

Distinctive bedding, trendy diaper bags, organic baby clothes, unique toys, striking artwork, whimsical furniture and charming nursery d